BRAVE STAR FADE OF THE YEAR:
Twenty pairs. One year of wear. You pick the winner. Every one of these was worn for a full twelve months in the Indigo Invitational by someone repping Brave Star. Registered, submitted every month, went the distance. This is for the faders who did not place in an Invitational Top 10. Alex and Ethan both cracked a Top 10 and are collecting accordingly, so they sit this one out. This is everyone else's turn. Front and back of every pair. No names, no handles, no fits. Judge the denim.
HOW TO VOTE:
Follow the link to Instagram. Comment ONE number. Nothing else. One vote per person. First comment counts. Anything other than a single number is void. Voting closes Sunday October 4, 6pm Pacific. Top ten go through to a final vote.
PRIZES:
Top three take store credit, $250, $150 and $100. Every Brave Star fader who finished the year gets $25 to spend with us, sent to your inbox. Nobody gets named until the whole thing is over.
NEW ARRIVALS
PROOF OF WORK
Shot on location in Colorado, our friend and collaborator Aaron Anderson spent a day with Joseph, ranch owner and Brave Star denim wearer, capturing the work as it happens. Long hours, honest grind, and denim doing what it was built to do.
SIX fits to choose from
SOME THINGS DESERVE TO BE MADE IN AMERICA
Sewn Where It All Began
Jeans were invented in California for the pioneers, miners, cowboys and hardworking blue-collar backbone of America. That legacy deserves to be honored, not outsourced. Every Brave Star jean is cut, sewn, and finished in Los Angeles, the same state where denim workwear was born. We believe authenticity matters, and true American denim should be made on home soil. Some things deserve to be made in America.
Keeping a Dying Craft Alive
American denim manufacturing is on its last legs. Decades of outsourcing have gutted this industry, leaving only a handful of skilled makers still standing. We’re doing our damndest to keep it alive—partnering with local production houses, supporting the last of the craftsmen, and making sure the money stays where it belongs: here, in the community. If we don’t fight for this, it’s gone.
The Legacy Lives On
American denim mills have been phased out, another casualty of outsourcing. But the tradition isn’t completely lost. We source our denim from Japan’s finest mills, where craftsmen still weave on vintage shuttle looms, preserving the quality and character that American mills once prided themselves on a century ago. When available, we also incorporate deadstock Cone Mills, North Carolina selvage, keeping a piece of American denim history alive in every pair.
The Fight to Keep It Made Here
Competing in American manufacturing isn’t easy. We pay the highest labor wages in the world and navigate relentless state regulations, all while going up against brands that have long since taken the easy way out. Yet, against all odds, we still manage to produce world-class denim at a more than fair price. But none of this would be possible without you. Your support keeps this dream alive, and for that, we can’t thank you enough. Stay Raw, Mik. (Founder & Floor Sweeper)
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