BRAVE STAR DYE HARD CHAMPIONSHIP:
THE DYE HARD CHAMPIONSHIP.
240 votes across Instagram and Facebook for the final. One year of wear on every pair. Here is how it finished.
Champion. #16 Nicholas Stevens, @lastfrontierfades Mojave Western Cut Frankenstein 21.5oz, 59 votes. $250 GC.
Well done mate!
Second. #7 Alison Owczarczak, @skullymcnature, Slim Taper Frankenstein 21.5oz, 48 votes. $150 GC.
Well deserved and led the pack in the preliminaries!
Third. #14 Alex Te Amo, @pastafasholi, Slim Straight Samurai 18oz, 34 votes. $75 GC.
A dark horse who deserved every vote. Congrats!
Fourth. #2 Erik Svensson, @arizon_dread, Regular Taper Gauntlet 21.5oz, 20 votes. Free hem service ($25 value)
We added a #4 spot because we thought Erik’s jeans deserved it 👌
Every person who registered, submitted every month and finished the full year with the Indigo Invitational will receive a $25 credit in his Brave Star account. Twenty eight pairs started this thing in our feed. Every one of them put a year into their denim , and every one of them has something to show for it.
Comments are back on the qualifier post. Anyone who wants to count it themselves can.
Respect to Bryan Szabo and the Indigo Invitational for twelve months of running the contest that made this possible, and for pushing us to launch it.
The Dye Hard Championship returns in 2027 - stay tuned for the prize pool, it’s going to be something else...
Year 6 of the Indigo Invitational is open for registration now. If you want your pair in next year’s field, that is where it starts.
Stay Raw.
@indigoinvitational
NEW ARRIVALS
PROOF OF WORK
Shot on location in Colorado, our friend and collaborator Aaron Anderson spent a day with Joseph, ranch owner and Brave Star denim wearer, capturing the work as it happens. Long hours, honest grind, and denim doing what it was built to do.
SIX fits to choose from
SOME THINGS DESERVE TO BE MADE IN AMERICA
Sewn Where It All Began
Jeans were invented in California for the pioneers, miners, cowboys and hardworking blue-collar backbone of America. That legacy deserves to be honored, not outsourced. Every Brave Star jean is cut, sewn, and finished in Los Angeles, the same state where denim workwear was born. We believe authenticity matters, and true American denim should be made on home soil. Some things deserve to be made in America.
Keeping a Dying Craft Alive
American denim manufacturing is on its last legs. Decades of outsourcing have gutted this industry, leaving only a handful of skilled makers still standing. We’re doing our damndest to keep it alive—partnering with local production houses, supporting the last of the craftsmen, and making sure the money stays where it belongs: here, in the community. If we don’t fight for this, it’s gone.
The Legacy Lives On
American denim mills have been phased out, another casualty of outsourcing. But the tradition isn’t completely lost. We source our denim from Japan’s finest mills, where craftsmen still weave on vintage shuttle looms, preserving the quality and character that American mills once prided themselves on a century ago. When available, we also incorporate deadstock Cone Mills, North Carolina selvage, keeping a piece of American denim history alive in every pair.
The Fight to Keep It Made Here
Competing in American manufacturing isn’t easy. We pay the highest labor wages in the world and navigate relentless state regulations, all while going up against brands that have long since taken the easy way out. Yet, against all odds, we still manage to produce world-class denim at a more than fair price. But none of this would be possible without you. Your support keeps this dream alive, and for that, we can’t thank you enough. Stay Raw, Mik. (Founder & Floor Sweeper)
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