PRIVACY POLICY
This Privacy Policy describes how Brave Star Selvage (“we,” “our,” or “us”) collects, uses, and shares personal information when you visit or make a purchase from our website.
We respect your privacy and are committed to being transparent about the data we collect and how it is used.
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INFORMATION WE COLLECT
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We collect the following categories of personal information:
• Contact Information (name, email address, phone number, shipping address)
• Order Information (products purchased, payment method, transaction data)
• Device Information (IP address, browser type, operating system)
• Website Interaction Data (pages viewed, time on site, clicks, navigation)
• Marketing Interaction Data (email opens, SMS interactions, ad engagement)
This information is collected in two ways:
1. Directly from you when you place an order or sign up for marketing.
2. Automatically through cookies, pixels, tags, and analytics tools.
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COOKIES, TRACKING, AND ANALYTICS
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We use cookies and tracking technologies to improve your experience and to deliver relevant advertising. These include:
• Shopify automatic tracking
• Meta (Facebook and Instagram) Pixel
• Google Analytics
• Google Ads Remarketing
• Klaviyo analytics and email/SMS tracking
These tools help us understand website performance and show personalized advertising.
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HOW WE USE YOUR INFORMATION
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We use your personal information to:
• Process and fulfill your orders
• Communicate with you about orders and customer support requests
• Send marketing emails or SMS messages (with your consent)
• Improve website performance and user experience
• Provide personalized advertising and retargeting
• Detect and prevent fraud
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SHARING YOUR INFORMATION
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We share your data with service providers who help us operate our business. These include:
• Shopify (website hosting and checkout)
• Payment processors (credit card companies, PayPal, Shop Pay, etc.)
• Shipping carriers (USPS, UPS, DHL)
• Meta, Google, and other advertising partners
• Klaviyo (email/SMS platform)
These partners use your information only to perform services on our behalf.
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"SELLING" OR "SHARING" PERSONAL INFORMATION (CPRA)
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Under California law, “selling” or “sharing” personal information includes using cookies or pixels to deliver personalized advertising.
Because we use Meta Pixel, Google Ads Remarketing, and similar tools, we may be considered to “share” personal information for cross-context behavioral advertising.
California residents may opt out by visiting our:
**Do Not Sell or Share My Personal Information** page.
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YOUR RIGHTS UNDER CALIFORNIA LAW
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California residents have the right to:
• Request access to the personal information we collect
• Request deletion of personal information (with limitations for order data)
• Request correction of inaccurate data
• Opt out of the selling or sharing of personal information
• Limit the use of sensitive personal information
To submit a request, contact us at:
info@bravestar.com
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DATA RETENTION
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We keep your information as long as necessary to fulfill orders, comply with legal requirements, and operate our business effectively.
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SECURITY
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We take reasonable measures to protect your information, but no method of online transmission is 100% secure.
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CHANGES TO THIS POLICY
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We may update this Privacy Policy from time to time. Changes will be posted on this page.
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CONTACT US
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If you have questions about this policy, your data, or your rights, contact us at:
info@bravestar.com
Brave Star Selvage
Los Angeles, CA