Who We Are 2026
A Brief History
Brave Star Selvage was born in 2005 when we got an invite from Cone Mills to see the first selvedge denim collection under their new White Oak label. One look at those Draper X3 looms clattering away on the old oak floors of White Oak, and we knew. We weren’t just looking at denim. We were looking at living history. We didn’t want to tell the story. We had to.
We set out to educate guys on what made selvage different and why Cone Mills wasn’t just the backbone of American denim. It was the originator. The birthplace of selvage as we know it today. They invented the infamous redline ID. Without Cone, there’s no blueprint for American-made denim.
From day one, Brave Star became the first all-selvedge, American-made denim brand at a price working men could afford.
Back in 2005, that wasn’t the popular move. The market was flooded with flashy, overly embellished, fake-vintage jeans. Raw denim was a punchline. People didn’t get it. We didn’t care. We kept grinding.
Then the 2008 crash hit and we lost it all. Brave Star was sold off and shelved by a major apparel group.
But a vision doesn’t die easy.
In 2012, we got the name back. In 2013, with help from a grassroots Kickstarter campaign, we fired up production in Downtown Los Angeles and haven’t looked back since. No investors. No shortcuts. Just small-batch runs of American-made selvage denim built to last.
The Heavyweight Standard
Brave Star is the only American denim brand to specialize in heavyweight selvage. 21oz and up. We were the first and still the only US brand to produce jeans in 33oz denim. No one else has done it because no one else can.
Indigo Invitational Dominance
In 2023, we made more history. Brave Star became the first American brand to win Overall Gold in the Indigo Invitational (Year 3), take home Silver in the Redline Rally (Jackets), and win People’s Choice in the same series. No other U.S. brand has done it.
Factory Direct. Transparent pricing.
We sell direct so you get American-made quality at honest pricing. That's how it should be.
Stay Raw,
Mik
“Blaze New Trails, Respect Old Paths”